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A·I

AI Engine

An AI that actually knows your business.

Sentinel AI, lead scoring, deal intelligence, cross-data search. Ask anything, across everything.

How it connects

  • Sentinel AI knows your pipeline value, contacts, tickets, activities and revenue
  • Lead scores are written back to CRM contact records
  • Deal insights are saved on deal records and visible from deal detail
  • Sentinel AI can create contacts, move deal stages and log activities for you

What you can do in AI Engine.

Each area below describes the task it helps your team with and how it connects to the rest of Sentinel.

01

Sentinel AI

How it connects

Sentinel AI can act across every module — creating contacts in CRM, moving deal stages, logging activities, and fetching live revenue from Commerce. It's the single interface across all of Sentinel.

Features

  • Ask questions about your pipeline, contacts, tickets and revenue in plain English
  • Have Sentinel AI act for you: look up metrics, search the CRM, create contacts, move deals to a new stage and log activities
  • Multi-step requests are handled in one go
  • Every answer draws on your latest business data
  • Your conversations are saved, so you can pick up where you left off
  • Start a fresh conversation whenever you like
02

Lead Scoring

How it connects

Lead scores are written back to CRM Contact records and shown on Contact detail pages. High-scoring contacts can be enrolled in Automation sequences directly.

Features

  • Click Score leads and AI reviews your contacts
  • Every contact gets a score and a letter grade
  • See the signals behind each score, such as strong activity or a recent engagement
  • A short AI explanation of each score sits right in the table
  • Scores appear on the contact's record in the CRM
03

Deal Intelligence

How it connects

Deal insights are visible on the CRM Deal detail page in the AI insights panel. Risk scores feed Analytics dashboards.

Features

  • Click Analyse on any deal to get an AI review
  • A risk score with a high, medium or low rating
  • A plain summary of how healthy the deal is
  • Strengths, risks and suggested next steps
  • Re-analyse a deal at any time to refresh its insights

How AI Engine connects to the rest of Sentinel

Because every capability shares the same data, AI Engine works better when the rest of your team is in Sentinel too.

CRM Engine

Score every contact in your database with one click.

Marketing Cloud

Generate campaign copy, audiences, and landing-page text inline.

Service Cloud

Summarise entire ticket histories before replying.