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MKT

Marketing Cloud

Email, WhatsApp, social, landing pages — one dashboard.

Email, WhatsApp, SMS, social scheduling, cold email, audiences, attribution. Write once, publish everywhere.

How it connects

  • Campaign open/click data updates CRM contact engagement scores
  • Landing page lead submissions create CRM contacts automatically
  • WhatsApp replies route into Communication Hub inbox threads
  • Campaign sends work with Automation sequences

What you can do in Marketing Cloud.

Each area below describes the task it helps your team with and how it connects to the rest of Sentinel.

01

Email Campaigns

How it connects

When a campaign is sent to a contact list, opens and clicks update the contact's engagement history in the CRM. Campaign data is available in the Analytics report builder.

Features

  • Headline numbers at a glance: campaigns, emails sent, average open rate and click rate
  • Filter campaigns by status and search by name or subject
  • See every campaign with its recipients, open rate, click rate, bounces, date and creator
  • Create a campaign and track it from draft to sent
  • Preview the email on the campaign page
02

WhatsApp Broadcasts

How it connects

WhatsApp replies from broadcast recipients land in the Communication Hub unified inbox as new conversations.

Features

  • Headline numbers at a glance: broadcasts, messages sent, delivery rate and read rate
  • Filter and search your broadcasts
  • Create a broadcast with a campaign name, message and template
  • Delivery and read results for each campaign
03

Social Scheduling

How it connects

Engagement from posted content feeds the Analytics dashboards. Sentinel AI can use social performance when answering marketing questions.

Features

  • Headline numbers at a glance: scheduled posts, posted, total reach and engagements
  • Plan posts for Instagram, LinkedIn, Twitter, Facebook and YouTube
  • Schedule a post with its caption, hashtags, platform and date
  • See reach, likes, comments and shares for each post
04

Landing Pages

How it connects

Leads who fill in a landing page form create or update CRM contacts. Conversion rates flow into Analytics reporting.

Features

  • Headline numbers at a glance: published pages, total views, leads captured and conversion rate
  • Each page gets its own web address from its title
  • Create a page with a title, description, status and content
  • See views, leads and conversion rate for each page

How Marketing Cloud connects to the rest of Sentinel

Because every capability shares the same data, Marketing Cloud works better when the rest of your team is in Sentinel too.

CRM Engine

Every campaign attributed to deals won and pipeline influenced.

AI Engine

Build audiences in plain English. Let AI write the campaign.

Commerce & Quoting

Campaign ROI reported in ₹, not just opens.