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Analytics & Reporting

Dashboards that build themselves. Reports that matter.

Dashboard builder, report builder, AI-powered analytics. Live data, pretty defaults.

How it connects

  • Pulls live data from CRM, Service, Marketing, Commerce in every chart
  • Report scheduler emails CSV reports on a daily, weekly or monthly schedule
  • Dashboard widgets show live data from your modules
  • Sentinel AI can query metrics and visualise them conversationally

What you can do in Analytics & Reporting.

Each area below describes the task it helps your team with and how it connects to the rest of Sentinel.

01

KPI Overview

How it connects

The overview is the live, combined view of all modules. Sentinel AI uses these same numbers when answering your questions.

Features

  • One grid of key numbers for every area: CRM (pipeline, contacts, deals won, win rate), Service (open, urgent and resolved tickets, CSAT), Marketing (campaigns, open rate, social) and Commerce (revenue, outstanding, overdue)
  • Trend charts for new contacts, deals closed, tickets opened and revenue
  • A recent-activity summary: new contacts, deals won, tickets resolved and quotes accepted
02

Dashboard Builder

How it connects

Dashboards can include widgets from any module — CRM pipeline, ticket queues, invoice revenue, campaign performance. All in the same view.

Features

  • Create dashboards and set one as your default
  • Choose from ready-made data sources and show them as a metric, bar, line or pie chart
  • Rearrange widgets by dragging them into place
  • Give each widget a title, data source and size
  • Charts are backed by your live data
  • Remove a widget when you no longer need it
03

Report Builder

How it connects

Report data is available across all modules. Scheduled reports are emailed to you and logged in the Admin audit trail.

Features

  • Build reports on contacts, deals, activities, tickets, campaigns, invoices and quotes
  • Pick the columns you want, group the results and choose a chart type
  • Reports run on your live data when you open them
  • Group a report to see it as a bar, line or pie chart above the data
  • Re-run a report to refresh it
  • Schedule a report to be emailed daily, weekly or monthly

How Analytics & Reporting connects to the rest of Sentinel

Because every capability shares the same data, Analytics & Reporting works better when the rest of your team is in Sentinel too.

AI Engine

Ask any question across any dataset. Get an answer, not a chart maze.

CRM Engine

Sales team's numbers live-update as deals move.

Commerce & Quoting

Revenue, AR, and cash-flow charts pull from the invoice ledger.